Have you seen the Kraft Singles commercials that boast itself as the American Cheese. Oh how this makes me cringe. I LOVE CHEESE, and a GREAT cheese makes me a very happy girl. This is why I'm in love with Murray's. This website is a cheese lovers paradise, and sort of a cheese guide for dummies. I'm especially in love with the beverage pairings. What's your favorite cheese? A Gruyere with a pint of stout sounds great!!!